During the 55th exhibition of Cosmoprof Worldwide Bologna which took place from 21st to 24th of March 2024 in Italy, almost 3.000 exhibitors in Beauty Sector participated from various countries, such as Italy, UK, USA, Germany, France, Spain, Korea etc. This exhibition is the reference event for all sectors in the Cosmetics Industry.

MedInnovEq had the chance to get exposed to the Beauty Salon professional channel and meet with the top exhibiting companies and operators all over the world. In this exhibition, various workshops and live demonstrations were held throughout which we were influenced by the global trends in beauty and medical sectors as well as we noticed and highlighted the most innovative and brand-new equipment in the market.

As a result, Cosmoprof Worldwide Bologna helped us in identifying and recommending the most modern beauty machines to our partners in order for them to be able to increase and upgrade the level of their services to their customers.